The product team wants to strategize on an upcoming product launch in the fall, which requires product images, descriptions, and headlines for the website.
Here’s an example of what the content supply chain might look like for a marketing department. Once that work is completed, it’s time to start creating something new under a tight timeline. For many teams, it’s a constant cycle of creating, reviewing, approving, and publishing content. Let’s review what a content supply chain is and which technologies can help. Organizations can streamline content supply chains with the right technology while gaining valuable insights and operating at higher efficiencies. Juggling various deadlines, assets, and deliverables may cause marketing teams to feel confused and overwhelmed.
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